Old Spice x Superman

Old Spice
Client
Wieden + Kennedy
Role
Group Creative Director
Year
2025
Old Spice x Superman

Property of Krypton

Have you ever wondered what Superman smells like? It would probably be the manliest smell on Earth. So manly that Old Spice’s new Superman deodorant would have the power to transform boys into super men. Shot by the always super, Mike Warzin.

Finding our man of steel

The casting was eye-opening on this one. I learned there are muscles that I didn't know existed.

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