Make Yourself a gift to the world

Ego becomes Enlightment

If self-obsession turns you into a gift to the world, then isn’t self-obsession the most selfless act of all?

In a new brand campaign, we posed this question—reframing the idea that self-love is a bad thing. Famed British fashion photographer Glen Luchford brought these to life, as part of a wider campaign by Droga5.

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