PDX—NYC
It was the premise that brought winter to Buenos Aires in this year’s holiday campaign for Apple. Set to a track by Argentine hip hop duo, Bhavi and Bizarrap, the dancers are propelled by the music and magically make the world go, “poof.” Shot by Juan Cabral, choreographed by Damien Jalet of Thom Yorke’s Anima fame.
We worked closely with locals; including Cabral, the practical FX team at Labhouse who deployed roughly 10,000 pounds of fake snow, and many of the featured extras who were cast off the street in front of their homes. We even enlisted a local, professional stunt chicken named Carlita.
A team of sleepless wizards at Blacksmith in NYC handled the VFX to supplement the practical explosions. Even blowing up an Apple logo the size of a cantaloupe to achieve the end animation.
The track “Puff” rose to number two on Shazam Discovery and Bizarrap hit #1 on Spotify global charts with 947,862,426 streams.
