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In a time when the world was closing in on itself, when travel was becoming more uncertain, Airbnb gave us the unique opportunity to get back out into the world. Our global campaign, celebrated the possibilities of life again by showcasing evocative photos of real stays. And because sharing a home with someone else is such a generous gift, we chose to thank the hosts who made it possible with a new tagline.
During Droga’s partnership with the brand, we worked with famed editor Jim Helton to create over 40 films featuring real stays and briefed over a hundred photographers, including Christopher Anderson, Magdalena Wosinska and Sophie Green.
We didn't manufacture the feeling of staying in a Airbnb. Instead we invited photographers to capture the intimate moments with their real family and friends.
The campaign ran globally across 5 countries, including France, Australia, Canada, the UK, and the US.
To bring it all together, we developed a scalable design system that felt as effortless and human as the work.
