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In the lead-up to the 2020 election, millions of Americans were seeking answers to their questions about voting. And these questions—when to register, how to vote by mail, how to stay safe at the polls—risked confusing and, even worse, discouraging voters.
Our campaign, "More Questions, More Answers," sought to inspire and energize voters, encouraging them to stop at nothing to make sure their votes were counted.
Shot by directing duo Daniels, the spot was filmed, edited and shipped in only seven days amid not only a pandemic but the wildfires in California.
A fast-paced, sports-ad-meets-get-out-the-vote campaign, our film used playful and at times epic cinematography to portray everyday voters in a heroic, empowering light. Because while there were many questions in this election, there were many more Americans determined to make sure their vote is counted in 2020.
In June, Facebook set a goal to help 4 million people register to vote in the election. One week prior to the election, Facebook had already helped 4.4 million people register. The campaign delivered over 1 billion impressions to remind people to register and was featured in 40 articles, had 400 hits in local broadcast, and influencers garnered 1.25 million interactions on Instagram and 25.1 million interactions on Facebook.
